How this Aussie food company utilised influencer marketing to grow organic visibility

CASE STUDY

How this Aussie food company utilised influencer marketing to grow organic visibility

Evergreen Foods is Australia's leading brand of fresh soy, noodle and dumpling wrapper products. Their products are manufactured by Unigreen Food Pty Ltd, an Australian-owned food manufacturer with over 20 years experience making authentic Asian fresh food products to traditional recipes.

Influencer Marketing

Social Media Strategy

Social Media Content

About

Evergreen Foods reached out to us in 2022, to improve their social media presence and to increase brand awareness among individuals in their 20s-40s. Prior to this, we found that there was no social media strategy and the existing content did not reach the intended audience.

Hence, we created a strategy to increase the right traction to the brand and created an authentic connection with their audience.

Key problems

Limited brand awareness among new target audience

Inconsistent social media content schedule

No social proof on social media

No digital presence

Lack of social media strategy

No strategy behind existing content

Our approach

Step 1

Created a proposal and brief

We established the goals of the campaign, which is used to establish parameters for managing creatives produced by influencers.

Step 2

Reached out to a database of influencers

We audit through influencers, to ensure that they fit our client’s budget and needs for the campaign.

Step 3

Collaborated with influencers

We conversed with the selected influencers to create content that is suitable for the client’s needs.

Step 4

Maintained consistent communication with the client

We analysed the results of all content before proceeding with further collaborations for the client. Further, communication was maintained throughout the campaign to ensure that there were no issues before proceeding.

Results

We generated a 150% increase in followers