How this Blockchain Game built a strong Community in Telegram and Discord

CASE STUDY

How this blockchain game built a strong community in Telegram and Discord

NEXTYPE is the world's leading blockchain game-integrated distribution platform, focusing on self-developed GameFi products, traditional games remaking with blockchain, and top IPs commercialized and empowered with NFT.

Social Media Strategy

Community Building

Social Media Management

Web3 Marketing

23,000+ subscribers (YTD)

We increased the Telegram group by 15% in the last 6 months

10,000 Members (YTD)

We increased the Discord group by 30% in the last 6 months

Discord & Telegram

The main platform

About

In 2022, NEXTYPE reached out to us to build a stronger community across platforms such as Telegram and Discord. As a blockchain game platform, NEXTYPE is dedicated to providing players with the top blockchain game experience.

In conjunction with social media management, community building was an essential foundation for our overall growth strategy.

Key problems

Creating a strong community

Limited brand awareness

Managing thousands of users across different channels

Limited brand awareness

Building credibility among the community

Limited brand awareness

Our approach

Step 1

Audited the Discord & Telegram communities

We monitored the community across a number of different channels, and allocated new moderators and bots to moderate the chats.

Step 2

Facilitated community management

We allocated designated community managers across the Telegram and Discord communities to further grow the communities by posting frequently, answering inquiries and interacting with the community members.

Step 3

Target Social Media Channels

We directed traffic from Twitter to Discord and Telegram, offering exclusive information to members of the community.

Step 4

Automated the Community Management Process

We used a variety of automation tools to properly set up the foundation of the communities. This included creating welcome messages and preventing spam from overtaking the channels.

Results

We increased daily active users by 50%

We worked with Annie and her team very closely in the last 6 months. They have continuously exceeded expectations and communicated effectively to make sure that everything runs smoothly. Looking forward to continuing working with them!

David Gulasi

Nextype