How this Blockchain Game became the World’s Leading GameFi Incubator and Publisher

CASE STUDY

How this blockchain game became the world’s leading gameFi incubator and publisher

NEXTYPE is the world's leading blockchain game-integrated distribution platform, focusing on self-developed GameFi products, traditional games remaking with blockchain, and top IPs commercialized and empowered with NFT.

Social Media Strategy

Social Media Marketing

Social Media Management

Web3 Marketing

About

NEXTYPE reached out to us to drive more traffic to their blockchain game platform. As a blockchain game platform, NEXTYPE is dedicated to providing players with the top blockchain game experience and building a next-generation Gameverse in the upcoming Metaverse.

Due to the young nature of the GameFi industry, it was important for us to dominate this space and to ultimately distribute more blockchain games to players around the world.

Key problems

Lack of social media strategy

Limited brand awareness

New concept in the gaming space

Limited brand awareness

Our approach

Step 1

Created a proposal and brief

We researched and established the goals of the social media strategy, aligning it across community management.

Step 2

Set up a highly optimised tweet deck

We set up a tweet deck with a number of relevant keywords to target in the span of the next 3-6 months.

Step 3

A/B tested content

We A/B tested a variety of different content to determine the best assets to continue with moving forward.

Step 4

Facilitated community engagement

We ensured that the account was reaching more people by interacting with followers and key influential people in the industry.

Step 5

Maintained consistent communication with the client

We analysed the results of all content before proceeding with further collaborations for the client. Further, communication was maintained throughout the campaign to ensure that there were no issues before proceeding.

Results

We increased daily active usersby 50%

We worked with Annie and her team very closely in the last 6 months. They have continuously exceeded expectations and communicated effectively to make sure that everything runs smoothly. Looking forward to continuing working with them!

David Gulasi

Nextype